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Research papers

The industrialization of market research

The value for money issue is not a new topic, it is as old as Market Research (MR) itself. It has taken different shapes over time however, conditioned as it is by two sets of factors which have clearly followed a certain time path. The first set of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Arie van der Zwan
September 1, 1978
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Citation

van der Zwan, A. (1978a, September 01). The industrialization of market research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-industrialization-of-market-research